Meet Lindsey, Our Founder

We sat down with our Founder, Lindsey, to ask a few questions about how OWL came into being. Enjoy!

How did you start your business?

I didn’t intend to start an online business - I was making broth for my own healing. I started making some for friends, and when I had a few quarts left over from a big batch, I put up a post on a Facebook group asking if anyone wanted any. 600 comments and 100 orders later, I knew I was onto something.

Why bone broth? 

I was focusing on healing some gut issues and read all about bone broth online on various health blogs I was into at the time. Initially, I was trying other broths I found at the store and the local farmers market, but I hated the taste of them. I was also eliminating garlic and onions, and I couldn’t find any broths that were void of these ingredients. I figured I would try making my own, substitute ginger and turmeric, and add in a ton of herbs to mask the meaty taste, which is how I came up with OWL’s signature recipe.

What advice would you give your entrepreneurial self?

Nothing happens as quickly as you think, or you’d like. Trust in your vision and keep going after it. Patience and persistence will be your best friends.

Where do you see yourself in 5 years?

Living in nature with my family, growing all the herbs and veggies for OWL’s products. OWL will be a household name, with a long line of health & wellness products!

What are the biggest lessons you learned along the way?

It’s necessary to take big risks in order to grow, and you’ll never feel ready. You’ll have moments you’ll feel like giving up, find someone to tell you to keep going. It’s about progress, not perfection.

What were you doing before you started OWL?

I was working freelance doing photography, graphic and web design. Before that, I was the marketing manager for a women’s footwear company.


What inspires you about the brand?

I’ve always envisioned OWL growing into more than just a broth company. I really see it as a lifestyle brand/media platform. I’m excited not only to expand the product line in different directions, but also to grow our community, produce more original content, offer retreat experiences, and educate our audience about the power of living One Whole Life!

What kind of rituals do you have (morning or evening)?

In the morning, I have warm water with lemon, green juice in the afternoon, and broth after dinner before bed. At night, I practice oil cleansing as part of my skin care regimen. I also allow time for meditation and daily movement, whether that’s a walk with the pups or a yoga class.

What’s your favorite broth and why?

I love them all, but I always go back to the chicken! It’s golden and buttery and delicious. 

What advice can you give to those looking to start their own company?

Do something that makes you and others feel good at the end of the day. When the universe tests your commitment, which it will, this will get you through it. Also, find mentors, ask questions, maintain a positive attitude, and trust yourself.

Inspired yet? We are!

Recent Article

  • *Now* Is the Time for an OWL Reset!

    *Now* Is the Time for an OWL Reset!

    Everything you need to know about the OWL Reset: How it works, the role of the broth elixirs, the role of the hemp mylkshakes, more info about shipped Resets, and our list of approved foods! It’s as simple as this: When your gut is out of whack, it affects your entire body. Because an unhealthy gut can create a wide range of issues, many people suffer from gut issues without even knowing it! While poor gut health can lead to more obvious issues like bloating, constipation, diarrhea, and cramping, there are some other signs many people overlook. If you’ve been suffering from...

  • Our Go-To Ramen Recipe

    Our Go-To Ramen Recipe

    In the midst of everything that’s happening in our country due to the COVID-19 Pandemic, it’s hard to know the best ways to behave and take care of ourselves. Here’s one thing we know for sure: We absolutely must focus on nourishment right now. But don’t forget that nourishment extends far beyond just the foods we choose to eat! We can also nourish ourselves with the media we choose to consume, the ways we choose to practice movement, the hobbies we choose to fill our spare time, and even the people we choose to interact with.   For many, this period...

  • Ways to Boost Your Immunity and Protect Others

    Ways to Boost Your Immunity and Protect Others

    With the COVID-19 outbreak, boosting our immunity is more important than ever. And not only for our own benefit, but for the health of others. Coronavirus poses the greatest threat to the elderly and the immunocompromised. Please remember that even if you are healthy and unafraid of contracting this virus, there are many people who face a greater risk should they become infected, including those with gut health issues. At OWL Venice, many of our customers come to us because they are struggling with an unhealthy gut. It’s important to understand that our gut affects our entire bodies. Issues like...

Leave a comment