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All About 'Hygge' + Our New Home Goods!

Did you know that living in a cozy space is actually good for your health? The Danes figured this out a long time ago, and they commonly refer to that feeling of comfort as hygge.

Hygge, pronounced ‘hoo-ga’, is becoming a household term as society shifts to sustainability, simple pleasures, and self-care.

But what exactly does hygge mean?

Well... this term can be used in a myriad of ways. In reality, any time you use hygge to describe a feeling of comfort or an item that brings you peace, you’re probably using the word correctly.

Here’s an example of hygge:

Curling up in a warm blanket while wearing your favorite pajamas, sipping on broth, and reading a good book. Better yet: It’s raining outside, there’s a fire in the fireplace, and your pet is sound asleep beside you.

Sounds pretty blissful, right? 

Now, more than ever, it’s essential that we are intentional about hygge!


This means setting time aside to be present with our loved ones (whether they are on your couch or on FaceTime), to take care of our mental and physical health, and be intentional about the things we surround ourselves with.

At OWL, we believe that the items we purchase should directly reflect what we believe in. 

Because of this, we’re intentional about the products make and the goods we choose to carry. With a shop full of organic bone broth and nutritional mylkshakes, all-natural skincare, and artisan-made housewares, it’s safe to say that the OWL HQ is bursting with hygge.

To bring a little comfort to your home during this challenging time, we’ve added some goods to our website that were previously only available in the OWL HQ!

Here’s what’s new…

These wheel-thrown beauties by Born on Sunset Ceramics were designed with the OWL customer in mind!
With a spoon/chopstick rests and a broth-sipping spout, this bowl will rarely sit on your shelf. 

Formed by hands to fit perfectly in yours.
These ceramic pinch pots are the ideal size for making matcha, catching your keys, or storing coins and bobby pins.
Made in Los Angeles by local artisan, Betsey Carter Ceramics.

Looking for a reason to get out of bed?
These ceramic mugs by LA artisan, Betsey Carter Ceramics, are a welcome addition to any morning ritual.
Whether you start your day with bone broth, coffee, or tea, this mug’s generous size will give you more space for the soothing drinks you love.

Thrown by hand in Los Angeles by Betsey Carter Ceramics.
These adorable vessels are the perfect size for strike-anywhere matches, which ignite easily on the textured ceramic surface.
Consider them the cutest companion for your favorite candle or incense burner.

We’ve unveiled the secret ingredient in our popular Magic Matcha Mylkshake!
This matcha green tea powder is manufactured in Japan by Tenzo Tea using certified organic ingredients.
We can't go a day without it!

Our Rose Toner is the perfect pick-me-up designed for sensitive/normal skin types.
Apply 1-3 spritzes to your face throughout the day for added moisture, and after cleansing to maintain your skin’s natural pH balance.
OWL skincare products are all natural, made with organic ingredients, and handcrafted in small batches.

Created by NYT Best Selling Author, Gabby Bernstein, the The Universe Has Your Back Card Deck is guaranteed to bring you gratitude, inspiration, and encouragement.
Pull a card whenever you need a positive reminder or use this deck as a compliment to your daily meditation and/or journaling practice. 

Save the planet — Use Tulz!
These reusable straws and cutlery are made with food grade stainless steel that is 100% recyclable and free of toxic materials.
Even better? They come in plastic-free packaging that can be used over and over.

Even though there is much uncertainty right now, we have the power to create a comforting environment that encourages relaxation and peace of mind. We encourage you to use this time to lean into the activities, people, and things that make you feel at ease. This will reduce your stress, increase your happiness, and give you the energy you need to make a positive, lasting impact on our world!

In health,
The OWL Fam

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